Moosend Benefits in Detail
Set Up Everything You Need For Launching Effective And Strategic Email Marketing Campaigns
Moosend provides agencies, businesses, and marketers with the features and tools they need so they can launch effective and strategic email marketing campaigns. Before they launch email marketing campaigns, the software makes sure that everything is set up well. This covers data collection, email list building, and email list segmentation. Let us explore these features of the software and understand why they are very important for launching successful email marketing campaigns.
Collect Contact Data Using Custom Opt-In Forms
To be able to target the right audiences, visitors, and recipients with the right email contents, users must collect all essential information about the people they want to reach out to. Fortunately, Moosend gives them that capability. With Moosend, they will be able to easily capture all the information they need about audiences, visitors, and recipients. The software enables them to add custom opt-in or sign-up forms to their own website, blog, or Facebook page. They can also edit the data fields within these forms so they can gather as many information as they want about the people they plan to engage with. They can use the captured data for personalizing email marketing campaigns, allowing them to reach out to the right people with the right email contents at the right time.
Build And Expand Your Email List
Once users are done collecting contact data and information, the next step is to create an email list. An email list is a list of people they need to send out emails to. This list contains names, email addresses, and other important contact information. With Moosend, email lists can be expanded automatically through the aid of its import methods. Users can directly upload contacts to Moosend that are stored on a disk, third-party email service provider, CRM tool, Gmail, or Google Apps.
Email List Segmentation
Moosend allows users to segment their email list, which means they can organize contacts into different groups. They can segment them in any they want, taking into account the data they have collected and whatever criteria their business is requiring. This way, they will be able to send out relevant email contents, engage with the right people intelligently, increase click-through rates, lower unsubscribe rates, and make their email marketing campaigns more impactful.
Design Stunning And Responsive Email Newsletters
The email marketing automation software is built with a campaign design tool which makes it possible for users to create striking, stunning, professional-looking, and responsive email newsletters. This tool lets them design email newsletters even if they don’t have technical skills. They can create an email newsletter from scratch or configure and customize one of the email newsletter templates from Moosend’s template library. As mentioned earlier, these email newsletters are responsive; so, that means recipients can easily interact with the contents of the newsletters whatever type of device they are using. In fact, users can even test their email newsletters directly within the design tool to see how they will look like on different device types.
Automates Email Marketing Workflows And Tasks
One of the most powerful features offered by Moosend is workflow automation. With this feature, those email marketing processes and activities that are once manual and cumbersome are now streamlined and optimized. As a result, email marketers will be able to perform their tasks faster and reach out to visitors, recipients, subscribers, and customers in an accurate and timely manner.
So how does Moosend automate email marketing workflows and tasks? The email marketing automation software uses triggers to enable the automatic execution of specific workflows and tasks. Triggers are events like when someone subscribes to a particular service, adds items to a shopping cart, clicks a link attached to an email, or buys a product at a certain price. Moosend also permits users to set filters to specify the conditions that determine when automated actions are triggered. For example, some events should only be performed by specific contacts to trigger automated actions. Another filter is the time interval. This means users need to wait for a certain period of time after the execution of an event before the triggered action runs automatically.
Solves Marketing Challenges
Let us find out how Moosend’s email marketing automation capability works by examining some of the challenges and issues that many marketers are facing. One of those challenges and issues is cart abandonment. Cart abandonment is a situation wherein a visitor started to add items to his or her online shopping cart; but along the way, left the website and didn’t complete any purchase. Moosend solves this issue through automation. With Moosend, users can automatically send an email to a visitor if that visitor is still not making any purchase within a certain period of time.
Another marketing issue is customer churn. Customer churn happens when a customer decides to unsubscribe from a service or buy products from a different brand or company. Moosend is built to actually lower churn rates, allowing users to automatically send emails to customers to remind them of their subscription anniversaries and acknowledge their continuous engagement with the company.
Put Email Marketing Analytics To The Next Level
Moosend puts email marketing analytics to the next level by providing a simple yet powerful tool that permits marketers to monitor, measure, and analyze the performance of their email marketing campaigns. With this email marketing analytics tool, they can have real-time data at their fingertips so they can find out how people are engaging with their email campaigns and generate data-driven insights.
Moosend’s email marketing analytics tool delivers awesome features. For instance, users can verify if the people who are opening the emails they are sending out are also clicking the links added to those emails. They can also determine which links are receiving the highest number of clicks. This way, they will be able to come up with valuable insights and increase click-through rates.
The email marketing analytics tool provides statistics about subscribers such as the specific email clients and applications and devices they are using whenever they are engaging with email campaigns. Because of this, they can send email contents that are optimized for the email clients and devices their subscribers prefer. The tool also enables them to track campaign performance based on the locations of subscribers, which is very helpful for businesses that are operating globally.